Friday, May 19

Great overview of 19 random video sharing sites

Mediathink released a 14 page (or so) whitepaper on May 5th entitled, " Understanding the impact of online video (iVOD) on marketing and advertising".

It looks interesting. One day I'll actually read it and have an opinion to share, maybe tomorrow, maybe never.

It contains an excellent chart of a small percentage of the video sharing sites, most of which have popped up in the last 18 months. Even if you don't read the article the graph is pretty interesting.

Mediathink: Understanding the impact of online video (iVOD) on marketing and advertising

One important side note. I love that they've seen fit to try coin their own name for this little revolution in media; "iVOD". And here people I know have been arguing about terms like vlogging, video podcasting, videocasting, and all manner of terminology for the last 18 months and I've never heard someone once call it iVOD'ing.

iVOD'ing, can I use it that way? How about plural? iVODs? I wouldn't want to sound like an idiot. Perhaps Mediathink should publish a glossary of terms so we mere mortals can educate ourselves so we don't sound like idiots when we emulate them.


Sorry, that was cruel. We all make up our own silly words. It's natural, but the emphasis is still on silly. I guess Meediathink is just as silly as the rest of us.


Anonymous said...




thx for this

Michael Meiser said...

Precisely, everyone's response is "where's X" and no two people say the same service. Everyone has their favorites and competition is fierce.

There are so many new video sharing sites I can't even venture a ball park range.

More than 30, but less than 1000. :)

BTW, I read it. I now loath advertising. I think the fundamental premise of this article is a false assumption.

I'm sure advertising will be very sucessful in this new real. But it completely isses the point of what this revolution in media is about.

The line between entertainment and person to person communication is gone, and so to are all boundries between what is content and what is advertising. Advertising is content. Content is advertising.

In the right context all content wether advertising or educational material, or entertainment is simply conversation.

schlomo rabinowitz said...

I think I just iVODDed in my pants!

Michael said...

Sometimes I wonder if there's other 'vloggers' out there who have never heard of vlogging, and they have their own word for it (such as ivod) and hold conventions yearly, perhaps on the east coast.

Anonymous said...

Well, I am another one saying where's because the competition may look fierce but by now it's easier to see what each vlogging 'community' site provides.

Michael Meiser said...

BTW, Mary Hodder of napsterization and Dabbler seems to have her finger on the pulse. According to the presentation she gave at the Under the Radar right after vloggercon there are now over 200 video sharing sites. I assume most of them are less than 18 months old.