This blog is still and maybee always will be in alpha. There is no strict editorial direction at this time, but it's likely to be rantings and ravings about technology, design, art, culture and especially all things new media.
The report was first produced [by the BBC]... in 1957, reporting on the bumper spaghetti harvest in Switzerland, resulting from the mild winter and "virtual disappearance of the spaghetti weevil." Footage of the traditional "Harvest Festival" was aired as well as discussion of the breeding necessary for the development of a strain that produced the perfect length.
The Wikipedia article on the subject is a most enjoyable read.
See also this lovely video produced by the BBC on flying penguins.
Pardon me I spoke to soon. Upon reading up on the CBC's "Next Prime Minister" show, I see now it's an ambitious ongoing show, not just a single special as I had prematurely assumed. This release of an ongoing show is a very ambitious start for the CBC as it will give viewers a chance to establish regular viewing habits week after week. By the end of the series the CBC should have a really good idea if they can establish a regular audience for Internet based TV viewing.
My guess is sometime in the next six months either the BBC and PBS will be the next to embrace BitTorrent distribution on limited programing. Once again I must point out that the model of distribution that the Participatory Culture Foundation has attempted to promote with Miro is exactly what I believe to be the winning model and that a partnership with the CBC would be a logical step on forging alliances with either the BBC or PBS.
As to my supposed success in predicting the popularization of BitTorrent by public TV providers it doesn't take a genius to spot this trend. It is one I and other video bloggers have been promoting since as far back as 2004 and it's one the Participatory Culture Foundation has been working on since at least 2006.
P2P technology is the only distribution technology that can effectively scale to meet the demands of timely full length and high definition TV programing on the Internet. It is an inevitable part of the future of media distribution on the Internet especially as Internet distributed video gets more timely and gains the attention of large global audiences.
Add to this the fact that public radio and television stations such as NPR, the CBC and BBC were some of the first to embrace audio and video podcasting and you have to deduce that sooner or later they would be among the first to start dabbling in BitTorrent TV distribution as well. In fact I have to point out that I'm still amazed that NPR has over 500 podcasts.
With this embrace of podcasting by public radio and TV it was only a question was timing, and with Norweigen Broadcasting taking the lead January of this year other public broadcasters were likely to soon follow.
If the trend continues then sometime possibly before the end of 2008 we may well see a commercial TV network dabble in BitTorrent distribution as well.
Counterpoint Hulu.com
Speaking of commercial TV networks there is a very interesting counter point with the launch last week of Hulu.com. Hulu.com is a very centralized, "page centric", albeit fairly sociable attempt at offering full TV and movie screenings to users. So far in my limited experience with it it seems to be holding up (scaling) well to the traffic. However I don't believe demand has been overwhelming do to Hulu's the very inconsistent offerings.
To be specific even though there are some great TV and Movie offerings that I think the early adopter / high tech crowd would be interested in (i.e. Battlestar Galactica, Serenity) these offerings often have very inconsistent episodic offerings. It would seem that instead of building viewing habits (an audience) Hulu.com and it's partners are "expiring" older episodes in what I can only guess is some misguided attempt to "tease" fans into purchasing further options. However this just leaves would be fans just as befuddled as the TV scheduling experience, perhaps more so.
In short, they have failed to fix the major problem. Hulu.com does not even solve the basic problem that Tivo has solved in letting your return to old episodes you may have missed or might want to see again.
If a user has missed an episode there is once again no alternative source for the fan to find these episodes but turning to the bittorrent grey/black markets. Hulu.com should be this catch all, not continue to perpetuate this problem of TV scheduling.
Hulu should be offering back episodes so a fan can catch up with an episode they may have missed, or would be fans can preview early episodes to determine if a show is something they're interested in. This does not undermine TV viewership or DVD sales of a show. In fact it supports them.
Hulu.com is not, nor is it likely to be an *alternative* to TV. Hulu.com's role in this future should be a *supporting role*. I know of no one who would rather watch their favorite TV show on a computer rather then live on TV or via DVD with no commercial interruptions.
As long as content creators struggle to understand this new medium fans will keep returning to p2p grey markets as that catch all solution.
It is all about building viewer habits, and as long as media companies fail to provide solutions on which fans can form good habits with good quality alternatives to cable or satellite fans of shows will build habits around p2p grey markets and it will be increasingly costly to lure them from those habits. This is particularly true of younger generations whom are growing up in this age of digital media prohibitions where all they have known is getting their media from the local speakeasy (p2p nets) because there has been know other digital option.
To continue with this metaphor... once the prohibition is removed, and work is done to rebuild trust and remove the taboo of digital media consumption.. when these goods come back to an open and sociable market the people will return to the digital sidewalk cafe's of the future and business will be brisk... but it must be natural, and open. No one is likely to return to this market with an attendant watching over them like a hawk, eavesdropping on their conversation and constantly reminding them of the time.
Respect, balance and trust must be restored to the digital marketplace and given how badly generations feel it has been betrayed it is not likely they will easily return. It's going to be costly.
We need to drag media and digital culture back out onto the open Internet where it can benefit everyone and be a part of a naturally sociable vibrant and bountiful marketplace. This digital prohibition has gone on to long. This last week was the ten year aniversary of the mp3 player. TEN YEARS and only this year have the major labels finally started selling mp3's.
If you failed to respond to your customers for ten years where would your business be?
Entire and partial news programs like CNN, ABC and CBS nightly news are already widely available via subscribe-able RSS feed (podcast), and the Daily Show, Colbert Report and other highly popular TV shows have been widely distributed unofficially via similar means on TVRSS.net, but this may be the first TV show to officially embrace this technology pioneered by video bloggers.
I expect that this form of distribution (RSS + Bittorrent) will become increasingly popular with TV producers as they realize it does not threaten their traditional advertising supported models.
To start with I expect PBS, BBC or other distributors less threatened by peer based distribution (P2P) culture to officially embrace the RSS + bittorrent distribution model.
NPR has already widely embraced RSS distribution (aka. podcasting) for audio programing with over 500 subscribe-able channels for their radio shows, and PBS has a dozen or so subscribe-able video podcasts though they are currently just partial shows or show clips. I expect timely news programs such as Frontline will be the first to officially embrace the RSS + bittorrent distribution model as bittorrent scales much better for popular, timely, high definition content, much like the Daily Show and Colbert Report.
RSS + bittorrent distribution is a counter point to new proprietary distribution services from content creators like Hulu.com (currently only available via private beta) and NBC.com and which are only currently available by visiting and watching programing on website, have no subscription mechanisms, and are not available beyond desktop computers.... i.e. on your TV or hand held device.
There are also alternative systems like Joost and Veoh but while these proprietary 3rd part networks have a high degree of usability and interface polish as is typical of proprietary solutions they lack the flexibility to scale to handle the wide variety of newly available content on the web and the various cellular, hand held and set top box platforms.
Of course there are also solutions from Apple, and Tivo for television producers, but these are increasingly complimentary to RSS / Podcasting and perhaps in the future even added bittorent distribution.
What makes RSS + bittorrent such a powerful combination is it's increasingly openly accessible to virtually anyone who wishes to distribute media online via various services, and RSS / podcasting is already starting to be adopted by set top box, cellular, and handheld manufacturers like Apple (AppleTV, iPod & iPhone), Tivo, Nokia, Akimbo and many others.
Bittorrent is the final piece of the puzzle allowing extremely rapid scaling for the distribution of high definition content but it may take much longer to popularize do the greater technical requirements in implementation on various hardware platforms.
