Tuesday, September 18

Universal Music snubbing Apple and its customers

Anymore I love reading about what the major music labels are doing, because it's so damn entertaining!

Re: DailyTech - Universal Jumps to SpiralFrog's Free Downloads: iPods Not Welcome

In what appears to be a snub to apple (like NBC's recent move from the Apple Store to Amazon.com) Universal music has chosen to sell it's music through a music service that doesn't work on the iPod, I assume it uses the irrelevant and unsuccessful Microsoft DRM, but the truth is it doesn't even matter.

Has Universal ever been more irrelevant?

They're behaving exactly like a spoiled child.

This is a fight Universal fundamentally has no chance in the world of winning, because it's not about Apple. It's about them waking up and finally realizing that mp3 IS the standard. It's the only one true way to sell music in this era.

A recap, first Universal makes Apple the king/master by demanding DRM on their music, apple delivers the only successful DRM option, then Universal rails against the master they've made. Finally Universal tries to snub it's master by choosing to make some other 3rd party the general public has never heard of their master.

What Universal fundamentally doesn't seem to get is by snubbing apple's Fairplay DRM and the open MP3 format they're snubbing ANY and ALL successful or working options to sell music to their customers. They're giving them no choice BUT to steal music! Which is why Trent Rezner of NIN, one of their biggest artists is off in Australia telling his fans to just go ahead and steal the music. (read on.. I'm getting to it)

I have one further suggestion for Universal based on their brilliant logic.

Universal: 99% of all P2P shared music is ripped straight of a CD! (epiphany) Why don't you simply stop selling CD's as well? Anyone selling CD's is clearly inducing copyright theft. You must stop selling CD's!

Furthermore I would suggest Universal then start selling ties, and start calling themselves a clothing company, because they certainly aren't by definition in the music industry anymore. They seem to be doing anything but selling music.

In related news (as mentioned above) Trent Reznor of NIN and also represented by Universal Music was so disgusted by the price gouging by Universal on NIN CD's in Australia, a topic that he spoke out against months ago, that he told his fans at an Australian concert "...Has anyone seen the price come down? Okay, well, you know what that means — STEAL IT. Steal away. Steal and steal and steal some more and give it to all your friends and keep on stealin." Enjoy the clip yourself, I've embedded it below. It's short, sweet and clear. There's no question about the issue.

This just makes me laugh and laugh. Universal has outlived it's utility in the music age. It's whole *idea* of the music industry is, is dead. The only competency they have left is as a marketing arm to promote bands in traditional media. Which is funny because anymore radio and TV are increasingly loosing relevance to word of mouth music sharing on the internet. Web services like Last.fm and iLike.com have far more relevancy in shaping tastes and developing the music market then pretty much all of traditional media combined.

The CD is dead as a format. Therefore there's no need for distribution, so what it all comes down to is there's just no need for Universal at all.

Adios Universal, unless you pull your head out of your *ss and start selling mp3's you're dead... of course you've been dead to many like me for a long long time anyway.

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