A good friend sent this video clip to me today. :)
VH1, Best Week Ever, The Lost Mac AdsAnd well it is a great video clip, a nice spoof of the current Mac ads... by someone who clearly is sick of Apple. :)
What I find most interesting is that it's hosted by iFilm and coming from VH1. As my buddy Joel put it this is the first time he'd seen an iFilm video outside iFilm's walled garden.
Why this is significant is because for years iFilm was one of the only large scale video sites on the web. They represent the old guard and old ways of doing business online. While they haven't exactly been hurting over the explosion of video content online sites like Youtube, and real user centric video sites like Blip.tv and others have been sucking up HUGE amounts of the online video market share. iFilm is but another player now in the space... and what is interesting is how they're responding to these newcomers.
A few points.
1) iFilm has partnership with VH1 to deliver VH1's content.
2) iFilm has mimicked embedded flash "video sharing"... so ANYONE can post one of their videos into their site.
3) iFilm has added more user centric features and driven them through this Flash interface... not only sharing, but ratings, and even an interesting playlist feature
4) iFilm has changed their monetization mechanism... instead of obnoxious pre-roll ads (ads prior to the content) that were often longer than the actual content... they now are monetizing through their partnerships (i.e. VH1 is paying them to host and deliver these videos) and only putting tiny post-roll ads which do little more than brand.
2 comments:
i saw this video as well and i was shocked it came from ifilm.
as usual you've eloquently summed up the whole thing and left nothing for me to add!
Oh, please, you act like I used up every word in the english dictionary.
Even if I did there are still plenty of word combinations left.
You can even make up words. It worked for Dr. Seuss!
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