More press related the iPod fan-advert. NY Times calls it vigilanty marketing. That's sort of funny. It goes with their whole conspiracy approach though. I love that idea... the masses conspiring against the large corporations. Even our conspiracy theories are being affected by the bottom-up revolution. :)
Various people with diverse motives are behind the proliferation of vigilante marketing. They are freelancers and fans - even agencies - looking for accounts, and they have shown up this year to advertise or try to advertise products as they see fit.
The New York Times > Business > Media & Advertising > Advertising: Unauthorized Campaigns Used by Unauthorized Creators Become a Trend
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