School teacher George Masters has the marketing world abuzz with a homemade ad for Apple Computer's iPod that is rapidly "going viral."
To some experts, Masters' ad heralds the future of advertising. Homemade ads will play a big part in marketing, just like blogging is shaking up the news.
...'It's a sign that consumers want to have a role in promoting a product they love,' he said. 'There's a real trend toward consumer-generated media. People are creating news, they're blogging. People will create marketing as well. This guy is a great example.'
Rubel cited the ongoing Spread Firefox campaign, a collective promotion of Mozilla's web browser that includes raising money to buy ad space in The New York Times.
Stories about customer evangelism abound, and word-of-mouth or 'buzz' marketing is seen as a big and growing part of advertising. But TV spots are new.
Read about it: Wired News: Home-Brew IPod Ad Opens Eyes
Watch the video(10.6mb QT)
You also might like to watch this funny holidays iPod Racing parody (9mb QT)