A follow up from my post the other day on the LEGO Spiderman trailer. I knew it was to good to not be professionally done. In fact I figured it was probably from LEGO as they regularly award, sponsor and pay artists to create LEGO videos and other LEGO arts. However, it wasn't until today I was able to confirm it thanks to Adrants. As it turns out it was done as a joint Marvel Studios / Sony Pictures / LEGO Group viral advertisement.
Spite Your Face Productions Ltd. - Spider-Man: The Peril of Doc Ock
If this is the future of advertising, let me just say, I dig it, its a huge step up from billboards and pop up computer ads.