Friday, November 2

Saul Williams - The Inevitable Rise and Liberation of NiggyTardust!

I thought I should blog about this.
My Dearest Friends and Fans,

It is my greatest honor to present to you The Inevitable Rise and Liberation of NiggyTardust!,
my new album produced by Trent Reznor and mixed by Alan Moulder. The wall of sound that we've created is tagged with such graffiti that a passerby would seek out doors and ways to ENTER. Once inside a world defined by dreams come true they'd find aligned with the simplest act of sharing what we treasure. Most people aren't aware of the world of art and commerce where exploitation strips each artist down to nigger. Each label, like apartheid, multiplies us by our divide and whips us 'til we conform to lesser figures. What falls between the cracks is a pile of records stacked to the heights of talents hidden from the sun. Yet the energy they put into popularizing smut makes a star of a shiny polished gun. The ballot or the bullet for Mohawk or the mullet is a choice between new times and dying days. And the only way to choose is to jump ship from old truths and trust dolphins as we swim through changing ways. The ways of middlemen proves to be just a passing trend. We need no priests to talk to God. No phone to call her. And when you click the link below, i think it fair that you should know that your purchase will make middlemen much poorer...




I think what he's trying to say is go download his album.

Pay $5 if you like for a 320kbps mp3 or lossless flac version, or try the 196kbps mp3 version for free. He may be more poetic, but he's one of the few people who's wordier then I. Great song writer, bad copywriter. Get to the point buddy, we have short attention spans here! :)

Seriously though. This is the future, wordy copy writing doesn't mean a damn thing. Even if he had misspellings it wouldn't really mean a damn thing in the big picture. Such things miss the point. Being personal, building an honest direct relationship with your fans, that's what this is all about. Saul and Trent are just doing what huge corporate conglomerates have been doing for years, cutting out the middle men. This is just a first step, no need for perfection. Musicians have all the time in thw world to polish their communications skillz.

I must admit, I haven't listened to Saul's latest album yet. (Six minutes remaining till download.) However I have very much enjoyed what I've heard of his previous work in all its untamed rawness especially his music video, List of Demands. Since I haven't listened I don't know what I can say about this new album other then, "Why not go download it for free and see if you like it?"

If you do like it be a patron, add to the tip jar and pass on the good word.

P.S. Love the references to David Bowie's stage persona Ziggy Stardust.

Read more on Saul Williams/Niggy Stardust on wikipedia.

Also, It's important to acknowledge that Trent Rezner and Saul Williams are obviously following the lead of Radiohead with their freely downloadable, name your own price album In Rainbows (wikipedia) which came out in the last week or two.

This release follows the exact same model as Radiohead's In Rainbows. Trent Rezner and Saul have learned from Radiohead's rookie mistakes making sure it's much easier to find the new album on the website and are using Amazon's muchos scalable S3 hosting platform to handle the anticipated rush of downloads.

We are definitely at the very beginning of something big here. After years of it running over the damn is finally letting go. Let the music flow!

Update: Upon second, third and forth reading, I love Saul's copy.

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