Let's take a look at one of their latest videos in their feed, shall we.
The National Zoo's giant panda cub Tai Shan made his public debut on Thursday before an adoring audience of all ages.
Some thoughts on what's going on here...
- no homepage... no permalinks... no comments! ... no trackbacks! Oye! They're missing the whole point! I can't believe they don't at the very least have a ling to an associated article!
- makes a lot of sense for a traditionally print news company who doesn't have access to the TV/Cable platform to move into IP based video media... let the floodgates open... I suspected that most of the early adoption would happen from those just outside the realm of satelite/cable media... small and large size publishing companies who want to leverage their knowledge and expertise... finding new ways to connect with their demographic... this is a primary example
- hmmm... putting a skip-able ad on a downloadable and editable file... genius's eh? damn straight they are! big media companies have been WAY, WAY to uptight about their content with DRM and streaming media... such inaccessibility of content fuels black markets.... With content as accessible as this from the washington post why would anyone bother editing out the ad and redistributing or even skipping the add when the washington post has made it so convenient and easy just to download and watch it from anywhere anytime. Ubiquity, convenience, accessibility and usability will be the killers of p2p blacknets.... say hello to the lightnet of the future... open, accessible, social and beneficial to everyone.
- now that it's not streaming media people can link directly to it and re-vlog it... even redistributing it to their friends... Just like I'm doing right now! how evil is that? Not at all! I'm giving the Washington Post free press and exposure... just by doing this I'm giving them somewhere around 300 to 400 new sets of eyeballs... Them and their advertiser... and yet I'm getting to explicitly reference and talk about the video will those who subscribe to my blog... That 300-400 people that will see this video... should they find it interesting may each pass it on to a 100 more... who may pass it on to 100 more.. Now that's potentially a LOT of people... and no small matter! Just from one vlogger... Of course it depends on how interesting the subject matter is, but being able to share and explicitly reference media is one of the primary advantages of social media, aka open media, aka portable media.
- now that it's not streaming media it can be taken anywhere... or at least put on the iPod... they need to use mp4 it's not only compatible with the ipod but also the PSP and much easier to play on all platforms... expect vlogging such as this to expand to more platforms like the Tivo and elsewhere rather quickly in 2006. It's already starting in fact.
- the content doesn't have any narration and little editing! in fact without the text intro you might not even know what it was about. crazy! but it works... Actually they might want to put at least some minimal narration on it just in case it does get separated from it's description
- the format is a short bit sized piece pertaining to only one story or issue... new media favors convenient bite size pieces of media that can quickly be sifted through, watched, referenced and shared...
- the content - I find this to be the most amazing aspect... even for a huge media company this content is perfectly typical vlog media, it's just a slice of everyday life... simply some raw camcorder footage of new panda at the National Zoo! Not much different than making videos of your cat except a lot more people will find it interesting. Expect the quantity and quality of content to improve very quickly.
In conclusion... this my friends IS the future of video based media... the VERY humble beginnings... It may not seem like much but the everything is in place, including the economics. When it becomes so ubiquitous and accessible that everyone is doing it and you can get everything and anywhere you want it and watch it anytime... well then these humble little pieces of micro-content are going to start changing things in a very, very profound way. But for now... one humble piece of content at a time eh. :)
mefeedia - Washingtonpost.com Video