so bad I payed
$20 for this t-shirt
Basically this is a cool way to un-cool brands. A way to profit by knocking companies down a peg or two, and a way to thumb your nose at them in enjoyment. This might be very popular among the internet insider and college crowd and is easily executed on on cafe press or some other site. It's completely legal as it's freedom of expression even though it clearly flies in the face of the corporation. I really must say I like it a lot.
Sometimes you just need to express your negative opinion.