MoCoLoco: Alta: "The ideal city bicycle.
Norwegian designers Norway Says, Frost Produkt and Bleed Designstudio have created this innovative design for bike manufacturer Hard Rocx. It's a 'light singlespeed bike for urban areas, only 9.6 kg. It comes with internal cablerouting for the brakes.'. If the goal was to create a practical simple design with flare, they've succeeded"