The only thing better than a random seventeen second news clip "going viral" on the internets and being seen by at least three quarter million people is a three thousand word post mortem on the spectacle from the Washington Post.
Re: For the 'I Like Turtles' Boy, 17 Seconds Of Fame - washingtonpost.com
There was a time, not long ago, when a 10-year-old boy could head to a neighborhood fair, get his face painted like a Halloween zombie and blurt out something utterly inane to a local TV news correspondent and nobody would ever think about it again. Oh, there'd be an audience that night, much of which would chuckle and think "Whaaaaa?" But that would be the end of it.
The moment would not endure as a video snippet, posted on Web sites and viewed more than 500,000 times, nor would it inspire T-shirts, or parodies or remixes or mash-ups. It would not lead a company in, say, England to track down the lad and offer him -- or rather, his parents -- cash to turn his baffling three-word apercu into a cellphone ring tone. He would not hear from the Jimmy Kimmel show. A handful of strangers would not call hoping to send him pets.